The way to grow your leads as a real estate investor without having to work continuously is through evergreen marketing, and Trevor Mauch joins us today to share some secrets about this strategy. Travis was on the show just before COVID and we start our conversation hearing about how Carrot, his excellent lead generation business, has been doing in the subsequent months. After a short dip, things have returned to normal for Travis and he maintains that it is all because he doubled down on marketing where other people were tightening their belts. For Travis, marketing is all about becoming an authority in your space, and he compares two ways of doing this: ‘Hamster wheel’ marketing versus evergreen marketing.