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Jenni Harris is a fifth-generation farmer at White Oak Pastures in Bluffton, Georgia. She is an advocate for regenerative, grass-fed farming, animal welfare and environmental stewardship, and is the director of marketing at White Oak Pastures. Under the visionary leadership of Jenni's father, Will Harris, White Oak Pastures has transitioned from conventional farming practices to a thriving grass-fed, regenerative model. They have successfully vertically integrated their operations, establishing their own processing facilities and creating a closed-loop, transparent food system.

Key topics discussed include:

• White Oak Pastures journey of transitioning from conventional to regenerative farming practices
• Building a resilient, local food system through vertical integration and on-farm processing facilities
• The impact of the Country of Origin Labeling (COOL) Act repeal on American farmers and the grass-fed beef market
• Navigating partnerships with Whole Foods and Epic Provisions in the evolving sustainable food landscape
• The importance of maintaining a balance between wholesale and direct-to-consumer sales for year-round production
• Lessons learned from the COVID-19 pandemic on the fragility of the modern food system and the value of food security

Timestamps:

(00:00) Intro and White Oak Pastures' transition to grass-fed
(04:00) Challenges of transitioning to regenerative farming
(10:00) Importance of vertical integration and on-site processing
(19:00) Rise of "regenerative" buzzword and decline in authentic farms
(22:00) Impact of repealing COOL Act on American producers
(28:00) Evolution and end of White Oak Pastures' Whole Foods relationship

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