Who in radio DOESN'T want to earn more income? One way for professional announcers is to use your voice. Lesley Bailey is an award-winning Casting Director, Voiceover Coach, Demo Producer, and Consultant who comes as a highly recommended Voice-Over coach in the inner circles of the industry. Now as head of VOICEOVER GURUS, Lesley helps voice actors bring out the magic while casting voice sessions for brands like AT&T, BMW, Dove, McDonald's, Verizon, Dunkin Donuts, and more. In this episode, Leslie provides basics that may not be obvious to radio talent, while offering those little "tricks" of the trade that she has gathered after two decades of working with the best producers, directors, writers, agents, and talent in the business.If you’re looking to enhance your portfolio of income streams or wanting to coach those who do, we’ve got ONE solution! Key Takeaways[02:09] For radio hosts, Voice-Over work is NOT the same as doing commercials at your station. Leslie shares the FIRST THING someone working in radio needs to know before trying to approach a major agency or brand. These tips may surprise you.[03:56] When a casting person like Leslie is looking for ‘the right’ voice talent, she reveals just what she’s looking for and explains exactly how a RADIO PERSON should package themselves to make the right impression on decision-makers.[05:31] We learn WHAT’S WORKING WITH DEMOS right now, as Leslie illustrates whether agencies want to hear complete spots, a quick-cuts montage, or something else. [07:19] There are lots of places where voice-over talent is needed that we may never even think of, but one hot area right now seems to be audiobooks. We learn how a voice-talent can prepare for reading books as opposed to spots…and how to they break into that field.[10:20] Leslie answers a key question: “Does a voice-over artist need an agent to get noticed?”Read One Minute Martinizing by David MartinPlease help us thank these supporters who help keep BRANDwidth On Demand free!Musicmaster Radio Swag Shop Get the FREE BRANDwidth newsletter