Kiss the Ground has helped bring regenerative agriculture and soil health into the mainstream conversation, with films like Kiss the Ground (2020), narrated by Woody Harrelson with appearances from Gisele Bündchen, Tom Brady, Jason Mraz, and Ian Somerhalder, and its follow-up Common Ground (2023), starring Laura Dern, Jason Momoa, Donald Glover, Rosario Dawson, and more. But what comes after the films and the headlines?

In this episode, Dana DiPrima talks with Evan Harrison, CEO of Kiss the Ground. Evan’s career began in music and media—transforming iHeartRadio into a multi-platform company, launching AOL’s groundbreaking music programs, and producing festivals—before turning his focus to environmental issues and soil.

Together, we explore the promise and complexity of regenerative agriculture: how awareness is growing even without a single definition, why Kiss the Ground chooses hopeful storytelling over crisis messaging, and how farmer grants and training are being used to support practices in the field.

This conversation looks at the role of media, money, and momentum in shaping the future of regeneration—and asks what it really takes to move beyond a “kiss” on the ground toward lasting change.

Find out more about Kiss the Ground here.

Connect with your host and the For Farmers Movement here.