Jennie Lyon shares strategies to maximize your digital marketing budget during the holiday season. She provides actionable insights to help you allocate resources effectively and achieve a higher return on investment (ROI).In This Episode, Jennie Discusses:Prioritizing Your Winning Promotions: Focus on campaigns that have historically performed well to ensure optimal use of your budget.Investing in Retargeting Campaigns: Re-engage previous visitors and customers to boost conversions.Using Social Media to Your Advantage: Leverage platforms where your audience is most active to increase engagement.Leveraging Your Email List: Utilize email marketing to reach your subscribers with personalized holiday offers.Diversifying Your Content Marketing: Create various content types to appeal to different segments of your audience.Doubling Down on Conversion Rate Optimization (CRO): Enhance your website and landing pages to improve conversion rates.Utilizing a Digital Marketing Expert: Consider consulting with a professional to refine your strategies and execution.Timestamps:00:00:00: Introduction to maximizing your digital marketing budget for the holiday season.00:03:45: Prioritizing your winning promotions.00:08:20: Investing in retargeting campaigns.00:12:10: Using social media to your advantage.00:17:05: Leveraging your email list.00:22:30: Diversifying your content marketing.00:27:15: Doubling down on conversion rate optimization (CRO).00:32:00: Utilizing a digital marketing expert.Resources Mentioned:Marketing Office Hours - https://jennielyon.com/marketing-office-hoursDiscover Your Digital Marketing Success Path - https://jennielyon.com/success-pathHow to Use Our Digital Marketing Team - https://jennielyon.com/our-teamSchedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennieConnect with Jennie Lyon:Free Consultation: https://jennielyon.com/chatwithjennieWebsite: https://jennielyon.comInstagram: https://instagram.com/jennielyonmarketingLinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_titleSubscribe & Leave a Review:If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.