Making your business magnetic is the surest way to attract clients, but it starts as an inside job. As a service industry provider, you are the business, so you have to be positive and enthusiastic for your clients while maintaining a clear and present channel for your own well being. Balance is a myth, but equilibrium is attainable, and very attractive. In this episode we learn: - each of us determines how successful we want to be - your thoughts shape your destiny - consider a value proposition be if you understood homes are sacred - brand evangelists are your best opportunity for promotion It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast