090: Understanding Your Buyer’s Journey for Your Podcast
If you’ve listened to recent episodes of the podcast, you know how important it is to tie your podcast content back to your business goals. The next logical step is to understand your buyer’s journey and how your content aligns with their wants and needs.
In today’s episode, I’m explaining what the buyer’s journey is, how to align your content with where your listeners are on their buyer’s journey, and how this can lead them down a funnel to eventually becoming a client.
It’s important to know where your buyers are in their journey and to understand that, as with your business, that journey can change and evolve. When you regularly check in on how people are consuming your content, you will be able to always make sure what you’re putting out there is what your listeners want to hear.
What’s in this episode:
[02:05] What a buyer’s journey is and how creating a graphic can help you identify where your listeners are on that journey
[06:38] How to plan episode content that aligns with your buyer’s journey
[09:00] How this path leads listeners down a funnel to consuming your content in new ways along the journey
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/090
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