Embark on a journey to scale real estate with Rob Finlay, an industry veteran of commercial real estate (CRE) and asset management. His inspiring transition from a family-operated real estate venture to the high-paced world of Wall Street, and eventually back to CRE, offers invaluable insights. Listen as he unfolds the strategies of Thirty Capital, his firm celebrated for its comprehensive asset, debt, and equity optimization solutions, all designed to enhance property value.Our conversation navigates the exciting intersection of technology and real estate optimization. Rob shares his expert views on how technology can significantly bolster property value. He stresses the importance of debt optimization and the increasing demand for intuitive tech tools. According to him, the decision to adopt new technology should hinge on its potential return on investment (ROI).Moreover, we delve into practical methods for optimizing your real estate investments and managing debt efficiently. Discover how technology equips asset managers to make data-driven decisions, compare metrics to market benchmarks, and evaluate properties. We also discuss how innovation can edge commercial real estate owners ahead of the competition. This episode is a must-listen for anyone aiming to scale their real estate portfolio.Take your understanding further by visiting Rob's website, where you'll find more insights into how to scale real estate, commercial real estate, and asset management. Don't forget to check out his latest book, 'Beyond the Building'. This engaging read brims with valuable advice, case studies, and strategies that take you beyond the bricks and mortar to truly optimize your real estate investments. So, what are you waiting for? Visit Rob's website now and upgrade your real estate game with 'Beyond the Building'! It's time to scale your real estate journey.After interviewing thousands of entrepreneurs, one truth is clear: business success means little if it costs your marriage, family, or faith.I'm now hosting the Courageous Men podcast for men who want to lead well at home and at work. I'm looking for five men to walk closely with who want to lead well at home and work.  Email me at whitney@whitneysewell.com and tell me why you should be one of the five. whitneysewell.com  VISIT OUR WEBSITEhttps://lifebridgecapital.com/Here are ways you can work with us here at Life Bridge Capital:⚡️START INVESTING TODAY: If you think that real estate syndication may be right for you, contact us today to learn more about our current investment opportunities: https://lifebridgecapital.com/investwithlbc⚡️Watch on YouTube: https://www.youtube.com/@TheRealEstateSyndicationShow📝 JOIN THE DISCUSSIONhttps://www.facebook.com/groups/realestatesyndication➡️ FOLLOW UShttps://twitter.com/whitney_sewell https://www.instagram.com/whitneysewell/ https://www.linkedin.com/in/whitney-sewell/ ⭐ Be Our Guest!We are continuously working hard to help our listeners with their journey to real estate syndication. If you think you can add value in any way to our listeners who are in commercial real estate, then we’d love to have you over. Apply here: https://lifebridgecapital.com/join-our-podcast/