The CPG Guys are joined in this episode by the cheif revenue officer of ibotta, Chris Jensen. ibotta is a leading performance marketing platform that has delivered more than $1.8 billion in cumulative rewards to its users. Launched in 2012, ibotta has more than 50 million downloads, is one of the most frequently used shopping platforms in the United States, and offers cash back on purchases on more than 3,000 leading brands and retail partners.This episode is sponsored by ibotta.Follow Chris Jensen on Linkedin at ; https://www.linkedin.com/in/chrisj-jensen/Follow ibotta on Linkedin at : https://www.linkedin.com/company/ibotta-inc-/Follow ibotta online at : https://home.ibotta.com/Here's what we asked Chris ; ibotta is positioned very differently from traditional couponing mechanisms. How do you feel Ibotta’s unique business model drives value for brands and consumers?How has Ibotta grown and evolved from a start-up to now a public company. How does this impact clients and consumers? Brands, consumers and retailers alike are experiencing pretty unique headwinds right now. How do you think that ibotta’s performance marketing approach drives value in ways that some other tactics cannot, both generally as well as in this current climate? What role does ibotta play in driving consumers to explore additional or new products within a brand’s portfolio?How can ibotta tailor its cross-category promotions to meet the diverse needs of today’s consumer and ultimately drive portfolio penetration for brands?You bring an interesting perspective, having been at Whole Foods and really pioneering some of their performance marketing there and now leading the Revenue team at ibotta. Given those experiences, what lessons do you share with brands about incrementality?  about basket building? With the rise of eCommerce and direct-to-consumer brands, how is ibotta poised to remain relevant and drive value for brands? In what ways does ibotta incentivize repeat purchases and loyalty amongst households? How does this contribute to sustained penetration for brands?How does ibotta work with brands to design programs that resonate with different household demographics and drive penetration in key markets?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute anCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.