Do you ever feel like you're constantly trying to convince people to buy? Like you're always explaining, justifying, or pushing a little harder than you'd like?Here's the truth: if selling feels exhausting, you're probably spending too much time talking to the wrong people.I'm Catherine Erdly, and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality.In this episode, I'm revealing:✓ Why nobody is more likely to buy than someone who already bought from you✓ The party principle: why you're standing outside instead of going in✓ How focusing on cold audiences burns you out (and kills your profit)✓ The 1,000 true fans framework that changes everything ✓ Practical steps to turn one-time buyers into repeat customersStop chasing strangers and start serving the customers who are already inside your door.LinksJoin the Retail Sales Game Plan waitlist (kicking off end of Feb): resilientretailclub.com/retailsalesResilient Retail Club: https://www.resilientretailclub.comListen on your favourite podcast app: https://www.resilientretailclub.com/podcastEnjoying the show?DM your takeaways or questions to @resilientretailclub on Instagram.And if the podcast's useful, please follow, rate, and review — it helps more product businesses find us.Mentioned in this episode:Mailchimpresilientretailclub.com/mailchimp