Stand Out as the Purple Duck Using A Unique Signature Framework with Amanda Walker
There are potentially thousands of people who do what you do. So how do you stand out in a sea of noise?
Having your own frameworks make your content unique and help you stand out in your industry. No matter how busy or noisy your field is, a solid framework can earn you phenomenal reviews and revenue for your business.
In this episode of Influence By Design, Samantha speaks with Amanda Walker, certified Master Coach and creator of the Best Damn Coach Podcast, about the power of frameworks.
Amanda explains that having a framework elevates you to “purple duck status,” so you stand out from the “yellow ducks” in your industry who all look and sound the same. Frameworks position you as an expert and build confidence in your unique expertise.
She shares that frameworks start with clearly identifying your client’s end goal. Then, reflect on your own experiences overcoming challenges to develop signature content for each framework step. The final piece is creating a simple visual representation and infusing the framework throughout your brand and content.
Frameworks build trust and make the coaching process feel more practical and achievable for clients. When clients see others who have succeeded with your framework, they gain confidence that they can also achieve success by following the proven process.
Ultimately, frameworks boost confidence and clarity for both the coach and the client. Having a clear, unique process to share makes it much easier to articulate your offer and value.
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