Developing a Champion Mindset ft. Jim Madrid “Winning is the #1 goal for every game!” In today’s episode of the ‘I Own It’ Podcast by Ben Reinberg, I am joined by Jim Madrid, the CEO and founder of the Advance Sports Technology (AST) Academy. Jim has worked with some of the biggest names in sports.   Aside from the technical or tactical side of athletics, he also developed tools that train the body’s most powerful tool: the mind. In both sports and life, mindset is the only difference between success and failure.   Also, Jim shares AST mental performance platform and how it can benefit everyone, not just the athlete but the coach and parents. So join Jim and Ben to find out how you can take steps to achieve your highest mental performance potential and develop a champion mindset!   Timestamps:   0:30 - Guest intro 1:34 - Get to know AST background and environment 19:58 - How to become your authentic self 24:58 - Understanding the context of mental fitness 38:05 - What is digital, emotional contagion? 40:10 - The difference between muscle memory and brain memory 48:54 - Reasons why self-talk is essential 55:59 - The importance of having the passion 59:09 - Broad comfort zone = more room to move 1:06:55 - Jim’s journey of overcoming pancreatic cancer and realization in between 1:31:11 - How mindfulness, breathing exercise, visualization, and affirmations help you gain more focus 1:37:47 - What advice would Jim give his sixteen-year-old self 1:38:22 - What would be Jim’s last meal on earth? 1:39:10 - Jim’s favorite music band 1:40:23 - How to connect with Jim Madrid   Quotations:    “I need you to think big. And he'd said exactly what my father said to me and I think to be bold. To be bold, he was brought up in that kind of neighborhood. My message today is if I can do it and under those kinds of circumstances, anybody can do this. So that's been probably my purpose behind everything I do today.” - Jim Madrid “Don't worry about the past. Don't worry about the future. Focus on the present and have that positive affirmation. Do self-talk.” - Ben Reinberg “Self-talk is the raw material of which our subconscious develops in the broader. The stronger your soul, your self-image, and your self-consciousness become, the broader your comfort zones become too. If we understand those concepts and we give them little things to try and give it try, watch what happens, you always get rockstar parking…”  - Jim Madrid   Useful Resources: The Six Pillars of Self-Esteem: The Definitive Work on Self-Esteem by the Leading Pioneer in the Field by Nathaniel Branden Get in touch: Email Jim Madrid at jim@jimadrid.com Team AST by Jim Madrid Jim's Book: Get Over It and Get On With It Connect with Ben: Ben's Website: https://benreinberg.com/ Instagram: https://www.instagram.com/ LinkedIn: https://www.linkedin.com/in/benreinberg Twitter: https://twitter.com/realbenreinberg FB: https://www.facebook.com/TheRealBenReinberg/ TikTok: https://www.tiktok.com/@therealbenreinberg Check out Ben's firm here: https://alliancecgc.com   Learn more about your ad choices. Visit megaphone.fm/adchoices