Hero Cosmetics: Hitting $100 Million in Revenue and Becoming a Cult-Favorite Brand with Co-Founder and CEO Ju Rhyu
After finding a gentle hydrocolloid patch in South Korea, Ju Rhyu knew the US acne and skincare industry was missing something innovative and effective. With the help of two other founders, she launched her brand Hero Cosmetics where the mission is to create functional skin solutions focused on acne.
Today, we have the pleasure of hearing from Ju about Hero's journey to crafting cult-favorite products like the Mighty Patch that catapulted the brand to success – landing Hero in stores like Ulta and Target, and scaling the brand’s revenue to the $100 million mark.
Ju also dives into:
- Formulating a product in Korea to bring to the US
- What differentiates Hero Cosmetics acne patch from competitors and how to put it to the test at home
- Leveraging Amazon to launch and build a company in an unconventional way
- How paying attention to comments and reviews on products inspired Hero to launch cult-favorite products like the Mighty Patch
You’ll also hear about recently launched products and what’s next for the brand.
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