‘Be the change telling people to change doesn't work, you have to lead and be the change'This is the second part of Gavin's in-depth interview with Ruari Fairbairns Co-Founder of One Year No Beer.Ruari has been on a fascinating journey from hugely successful and highly regarded oil broker with a lack of fulfilment to, along with his partner Andy Ramage, creating and leading the movement ‘One Year No Beer' he has along the way changed his life and relationship with alcohol completely.Gavin and Ruari talk about the business lessons learnt along the way, the importance of meditation, spirituality and meeting the Dalai Lama in this absorbing podcast. Sign Up Here: https://bit.ly/biz-pod KEY TAKEAWAYSWhat's nextOur next step is to unlock our ambassador model. Our events will be at park runs, sober raves and festivals they will be upbeat and full of life you will be connecting with people who are full of life having a great time without the use of a poisonous drug.The ambassador model gives our members the opportunity to create a lifestyle business championing this movement. This can be done either online or offline.When you go against society and change your relationship with something incredibly ingrained in society you build self-worth and this creates a platform for you to be better across all areas of your life.Everything began with 10 minutes of headspace every day, practising meditation every day changes everything.Key business lessons learnt along the way-       Create a plan before you execute.-       Getting support people and the operational systems and management in place is transformational.-       Build a supportive team around you, so you can focus on what you are good at-       Communicate with your customers about the opportunities and limitations you have Many members want to support and give back. They really understand and bring passion because they have been through the program-       Be very careful whenever you are sourcing marketing there are way more ways to waste your money than spend it well.-       Be the change telling people to change doesn't work, you have to lead and be the change.Alcohol is an access point to drive personal development and a shift to more healthy habits and foster better well-being and happiness.We build technology that facilitates connection through behaviour change and are driven by the purpose of changing people's livesOur mission is to empower our members to change the world's relationship with alcohol.This movement is happening organically, it's moving through me and when it's done with me it will continue on.I'm the nuclear fire engine that drives this thing on day to day using my passion, ADHD and energy but it will get much bigger than just me. BEST MOMENTS‘We have the consumer part with incredible feedback but the big change comes through our corporate programs' ‘We are doing business for good'‘In ‘One year no beer' there is a lot of serendipity and that  is the higher purpose of what we are trying to achieve a connected society over a common purpose of living a good life we are onto something really big' VALUABLE RESOURCESThe Business Mastermind PodcastThe 28 Day Alcohol-Free Challenge book by Andy Ramage and Ruari FairbairnsRuari Fairbairns LinkedInOYNB One Year No Beer websiteRuari Fairbairns YouTube    ABOUT THE HOSTGavin PrestonGavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer andhigh-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontlineManagers. He is an expert in Business Growth Strategies, Peak PerformanceMindset, Persuasion & Engagement, Marketing, Productivity, LeadershipDevelopment, Team Development & Motivation, Leading Change, StakeholderManagement, Personal Effectiveness and Behavioural Change. CONTACT METHODGavin Preston WebsiteGavin Preston LinkedInGavin Preston YouTubeGavin Preston FacebookGavin Preston Twitter Hosted on Acast. See acast.com/privacy for more information.