As we wrap up our very informal "media ecosystem week" we take a look at the history of television ads in American elections. This episode, how Madison Avenue execs crafted the first ads for Eisenhower, and how the Johnson "Daisy" ad changed the game in 1964.This Day In Esoteric Political History is a proud member of Radiotopia from PRX.Your support helps foster independent, artist-owned podcasts and award-winning stories.If you want to support the show directly, you can do so on our website: ThisDayPod.comYou can also find our newsletter, merch store, transcripts, and lot more on our site.Get in touch if you have any ideas for future topics, or just want to say hello. Follow us on social @thisdaypodOur team: Jacob Feldman, Researcher/Producer; Brittani Brown, Producer; Khawla Nakua, Transcripts; music by Teen Daze and Blue Dot Sessions; Audrey Mardavich is our Executive Producer at Radiotopia Learn about your ad choices: dovetail.prx.org/ad-choices