Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs • Laughing Your Way Through Outreach (Bibi Lauri Raven and Jason Barnard) • Listen on Fountain
Laughing Your Way Through Outreach (Bibi Lauri Raven and Jason Barnard)
Bibi Lauri Raven talks with Jason Barnard about link building
Bibi Lauri Raven (aka Bibi the Link Builder) is a very experienced Link Builder based out of Amsterdam. Very well known in the SEO industry – having guest-posted at major authoritative websites such as the Search Engine Journal - she has mastered the art of manual outreach down to a science.
She explains the importance of focus, narrowing down and understanding your prospect list, in order to create an instant and personal connection through humor and familiarity.
You'll find out Bibi's inspiration for her pitching philosophy, what a typical email looks like, and the secret to making Link Building fun!
https://www.youtube.com/watch?v=13KAb8HHguw
In partnership with Wordlift
What you’ll learn from Bibi Lauri Raven
00:00 Bibi Lauri Raven with Jason Barnard00:49 The Brand SERP for Bibi the Link Builder 02:41 The goal of the Brand SERP03:38 The importance of Links in your overall marketing strategy07:15 Making Link Building fun10:03 The downside of having a wide prospect list (and using automation)11:00 Is mass-emailing a dangerous tactic?12:24 Link Building is all about building relationships13:44 A marriage proposal that resulted in Bibi turning into a cartoon16:10 Theming in Link Building and laughing your way through outreach24:25 Do templated emails eventually come across as inauthentic?25:50 What’s your follow up tactic when you get a “No”?31:03 Does “No referral” traffic equal no real value?32:09 How to pitch your service when quantifying the value is difficult?34:16 What's Bibi's goal?36:14 Outreach for linkable assets – is it a hit or miss?
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Entrepreneurial insights from CEOs on fast success, enduring impact, and building long-lasting companies. “Fastlane Founders and Legacy” hosted by Jason Barnard, CEO of Kalicube, explores the delicate balance between rapid growth and enduring success in the business world. This podcast features insightful conversations with entrepreneurs, CEOs and executives who have mastered the art of building lasting legacies while navigating the fast-paced demands of modern business. Each episode uncovers a blend of agile tactics for immediate impact and strategic thinking for long-term sustainability. Listeners will gain valuable insights into how these leaders accelerate progress without sacrificing future stability, and how they tran...