Bibi Lauri Raven talks with Jason Barnard about link building Bibi Lauri Raven (aka Bibi the Link Builder) is a very experienced Link Builder based out of Amsterdam. Very well known in the SEO industry – having guest-posted at major authoritative websites such as the Search Engine Journal - she has mastered the art of manual outreach down to a science. She explains the importance of focus, narrowing down and understanding your prospect list, in order to create an instant and personal connection through humor and familiarity. You'll find out Bibi's inspiration for her pitching philosophy, what a typical email looks like, and the secret to making Link Building fun! https://www.youtube.com/watch?v=13KAb8HHguw In partnership with Wordlift What you’ll learn from Bibi Lauri Raven 00:00 Bibi Lauri Raven with Jason Barnard00:49 The Brand SERP for Bibi the Link Builder 02:41 The goal of the Brand SERP03:38 The importance of Links in your overall marketing strategy07:15 Making Link Building fun10:03 The downside of having a wide prospect list (and using automation)11:00 Is mass-emailing a dangerous tactic?12:24 Link Building is all about building relationships13:44 A marriage proposal that resulted in Bibi turning into a cartoon16:10 Theming in Link Building and laughing your way through outreach24:25 Do templated emails eventually come across as inauthentic?25:50 What’s your follow up tactic when you get a “No”?31:03 Does “No referral” traffic equal no real value?32:09 How to pitch your service when quantifying the value is difficult?34:16 What's Bibi's goal?36:14 Outreach for linkable assets – is it a hit or miss?