This week, we’re chatting all things email marketing.To kick things off, Franky shares a personal dilemma about whether or not she should move her mailing list away from Mailchimp and/or start a Substack. As well as covering the pros and cons of various email marketing platforms, we also discuss strategy, consistency, outsourcing and AI, what we write about and how we come up with ideas.  Links and Further Reading:What Makes a Good Email Lead Magnet?Are You Going to Start a Substack?How Are We Showing Up On Substack This Year Flodesk (affiliate link)Boatman Admin ServicesPlotting by Katie SadlerLiz MosleyHi CommunicationsJoin the conversation on Substack where you can share your thoughts on this episode and tell us about your own email marketing in the comments. We’d love to hear from you!Connect With Us Friends With Business Benefits on Substackcharlieswift.comlove-audrey.comFind Us On Instagram@loveaudrey83@_charlieswift Subscribe to Our Mailing ListsFranky’s Mailing ListCharlie’s Mailing List Get full access to Friends with Business Benefits at friendswithbusinessbenefits.substack.com/subscribe