Most of us are not terribly comfortably asking clients for money, let alone asking them for more money when we think of some new product or idea that would enhance the existing project. Effective upselling, the act of offering a new purchase that complements an existing purchase, requires thoughtful consideration and courage. In this episode we learn: - why upselling is a benefit to clients - how to look at upselling in a more positive light - why every designer has to get comfortable with sales - to avoid selling the thing, instead sell the experience It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast