Chris Cooper has founded the largest mentorship program in the world in the fitness business, and recently wrote his third book "Founder, Farmer, Thinker, Thief." There he shows you the clear path forward by breaking your entrepreneurial journey into four distinct phases. He lays out the top priorities for each phase and shows you, step by step, what to do – and what to avoid – whether you’ve been in business twenty years or are just getting started.

I have got a lot of value from his lessons shared in the book. Chris learned them from the trenches of mentoring 2k+ business owners worldwide.

At the end of the episode, Chris shares a few helpful exercises that he has learned over the last 15 years being an entrepreneur.