This podcast is a preview of the content available in the Archery Industry Masterclass. Presenter, Hank Yacek, gives insights on training your staff on the products carried in your store. In the age of the internet, it's not about memorizing facts and figures, but more about helping your customer find the right product to suit their needs and increase their enjoyment of archery. Visit archerytrade.org to learn how you can sign up for the Masterclass and access even more valuable content on business operations, coaching, marketing, and bow technician skills.