As the managing principle of a strategic management firm, Coyne and his team take a holistic approach to improve his clients’ market share. Coyne’s business methodology is an unapologetically profit driven sustainable business model addressing environmental and social stewardship which, he says leads to better profits for his clients. Coyne notes that by not considering the larger environmental issues, as a business, core strategies suffer. 16:18 minutes (14.93 MB)