In this insightful episode, Simon Sobrero, Decipher Italian company CEO, delves deep into the world of translation, automation, and the continued relevance of the human touch in an increasingly digitized domain. Discover how advanced machine learning tools, like ChatGPT, are reshaping the industry and why language's nuanced, human essence remains irreplaceable despite the leaps in technology. From honest pricing to the challenges of dealing with larger translation agencies, Simon provides a holistic view into the ever-evolving landscape of language services. He also delves into the growing trend of Digital Nomadism in the translation field and his personal journey being mentored by Arseni at Ihouse Design, stressing the importance of continuous learning and taking baby steps in marketing and self-presentation. Not just a professional narrative, Simon touches upon the heartwarming family lineage of language lovers that instilled in him a passion for words. With a hint of nostalgia, he recalls how as a child, he was fascinated with crafting concise sentences, a trait that aligns with his admiration for AI in today's age. As the conversation flows, the emphasis is clear – it’s not just about the answers but the quality of the questions we pose. Tune in to gain a fresh perspective on the intricate dance between humans, languages, and machines. Dive in now and rethink what you know about translation!