Interview! Kristen Petrie, Creative Director, Mellarium and Technical Cat, Community Cats Podcast "The brand is important and it is an asset to any organization, whether they are big or small. It's your face to the rest of the world." Kristen began her career in cat rescue as an adoption counselor at the Merrimack River Feline Rescue Society while launching her own graphic design business. She subsequently became involved in both the branding and production components of both MRFRS and Community Cats Podcast, bringing her enthusiasm, experience, and love of cats to the world of non-profits. Stacy and Kristen discuss challenges and rewards to non-profit branding, and what to look for in a brand manager as well as support volunteers. Known for her penchant for fostering the more challenging sick and feral cats, Kristen remains active on the frontlines as well as behind the scenes. To learn more, contact Kristen at kp@mellarium.com or visit mellariumcreative.com.