In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of GrowthMode Marketing, Deanna Shimota.   Deanna Shimota is the CEO of GrowthMode Marketing, a B2B marketing agency that helps companies achieve growth through marketing strategies and programs. Deanna has over 20 years of progressive marketing management experience and has built marketing functions and departments from scratch at multiple organizations. She has a Bachelor's Degree from the University of Wisconsin-River Falls and a Master's Degree in marketing and communications from Metropolitan State University. Deanna is known for her innovative thinking, strategic planning, and exceptional leadership skills, which have helped multiple technology companies achieve high-growth mode. She stays current with technology trends and social media changes while maintaining a solid foundation in traditional marketing principles. Companies can tap into her wealth of knowledge and experience by connecting with Deanna to develop effective marketing strategies and programs that align with their growth goals. Whether they need help building a marketing plan, creating a lead generation engine, or establishing themselves as a known brand and thought leader, Deanna, and her team can provide the additional bench strength and expertise needed to succeed.   About Deanna Shimota: She is an experienced marketing executive and the CEO of GrowthMode Marketing, a B2B marketing agency. With over 20 years of progressive marketing management experience, Deanna has built multiple organizations' marketing functions and departments from scratch. She has a Bachelor's Degree from the University of Wisconsin-River Falls and a Master's Degree in marketing and communications from Metropolitan State University. Deanna is passionate about marketing and strives to stay up-to-date with the latest trends and advancements. She has a strong foundation in traditional marketing principles and combines them with the latest technology trends and social media changes to achieve her clients' goals. Deanna has developed exceptional skills in marketing strategy, content marketing, and demand generation throughout her career. She specializes in demand generation, lead generation, content marketing, digital marketing, client marketing, loyalty and retention programs, Software-as-a-Service (SaaS), technology marketing, marketing automation, global marketing strategies, and international and multinational programs. Deanna has used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing intending to help other organizations achieve similar success. She is a respected B2B marketing industry figure known for her innovative thinking, strategic planning, and exceptional leadership skills.   About GrowthMode Marketing: They are a B2B marketing agency dedicated to helping companies grow. They focus on understanding their client's goals and developing marketing strategies and programs that align with them. They have been there and marketed that experience. Their approach is centered on three core principles: building a marketing foundation, generating leads, and establishing their clients as an industry thought leaders. Their team has worked with many company leaders, marketing executives, and sales teams to build foundational B2B marketing programs, increase lead volumes, and establish their clients as leaders in their respective industries. They understand that marketing results are crucial to the success of high-growth companies, and they provide flexible solutions to help their clients achieve their goals. Their services include building marketing plans and strategies that support rapid growth goals and developing lead-generation engines that are measurable and successful. They also create effective buyer personas and messaging that resonates with their clients' audience, positioning companies for going public, acquisitions, and divestitures. They also provide additional bench strength and expertise where and when their clients need them most.   Tweetable Moments: 00:57 - “I think starting with lead generation, your marketing programs are only focused on the 5% of companies that are currently in the market, which means you're playing the short game.” 01:23 - “The flip side, when you look at demand generation, this is really about building marketing programs that focus on driving value, not just for the 5% that are currently in the market, but also for the 95% who are not currently looking to buy.”   Links Mentioned in this Episode: Want to learn more? Check out GrowthMode Marketing website at https://growthmodemarketing.com/ Check out GrowthMode Marketing on LinkedIn at https://www.linkedin.com/company/growthmode-marketing/ Check out GrowthMode Marketing on Facebook at https://www.facebook.com/growthmode Check out Deanna Shimota on LinkedIn at https://www.linkedin.com/in/deannashimota/ Check out Deanna Shimota on Twitter at https://twitter.com/DeannaShimota Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.