Hey, I'm Jordan, and I’m the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth. In this episode, we'll cover the following: 1. Raye proves independence in music, showing labels aren't necessary. 2. Eddie Abbew emphasizes consistency as key to success. 3. The Sidemen's cereal launch offers insights into diversifying ventures. Time Stamps: 0:00 - Intro  1:00 - How Raye proves you don't need a label? 4:50 - How Eddie Abbew proves consistency wins?  6:55 - Sidemen Launch BEST Cereal - What I’ve learnt... 10:40 - Do artists need record labels? 11:30 - What does the next generation of creators look like? 13:00 - Is YouTube the future of TV? 14:00 - Should I become a full time content creator? Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week. Stay tuned, and let's keep the conversation going.