In this broken pipe episode of This Old Marketing, Joe and Robert talk about Medium's latest pivot while AOL thinks they've discovered a better way to serve up advertising. In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content. This week's TOM example: AARP. This week's story links: Renewing Medium's Focus https://blog.medium.com/renewing-mediums-focus-98f374a960be#.e5j5kw3c3 Vayner Media Acquires Women's Publisher PureWow http://www.wsj.com/articles/gary-vaynerchuk-acquires-womens-publisher-purewow-1483531201 AOL Hopes These Two New Ad Formats Will Thwart Ad Blocking http://www.adweek.com/news/technology/aol-hopes-these-2-new-ad-formats-will-thwart-ad-blocking-175374 Buzzfeed's Tasty Cookbook Sold Enough Copies To Make It One Of The Bestselling Cookbooks of the Year http://www.niemanlab.org/2017/01/buzzfeeds-tasty-cookbook-sold-enough-copies-on-a-single-site-in-2-months-to-make-it-one-of-the-bestselling-cookbooks-of-the-year/ EPISODE SPONSOR Content Marketing Institute events at http://contentmarketinginstitute.com/events/ RANTS AND RAVES http://nesn.com/2017/01/tom-bradys-magic-pajamas-also-come-with-a-hilariously-weird-childrens-book/ https://www.poynter.org/2016/going-longer-the-huffington-post-doubles-down-on-longform-journalism-initiative/411631/ https://www.moreseth.com/ TOM AARP Magazine - http://www.aarp.org/magazine/