Finding your niche can be the key to unlocking new opportunities - whether it's launching a side hustle, growing a business, or balancing passion with a full-time career. I had an inspiring conversation with Cecilia Clark, founder of Aphrodite HR, about how she carved out a unique space in HR while maintaining work-life balance. Her company specializes in supporting independent fertility practices, helping them navigate industry challenges and build sustainable teams. One of the standout aspects of Aphrodite HR is its specialized approach to the unique demands of fertility practices. Unlike other medical fields, fertility services operate on irregular schedules, dictated by the unpredictable nature of patient cycles. This creates distinct challenges in ensuring work-life balance for staff - something Cecilia and her team are dedicated to solving. In a wide-ranging discussion, Cecilia and I talked about: ✅ How and why she started an HR side business in such a specialized market. ✅ Strategies to prevent burnout and stay productive while managing a demanding career and business. ✅ Forming meaningful connections within the industry to unlock new opportunities and foster long-term partnerships. ✅ Using technology and automation tools to streamline daily tasks, improve efficiency, and scale operations effectively. ✅ Adapting services to meet client needs by understanding key challenges and delivering tailored solutions. ✅ How she markets and grows her business. ✅ And much more. Website: www.aphroditehr.com LinkedIn: www.linkedin.com/in/clarkcecilia For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.