Have you ever wanted to explore the use of YouTube ads in your business but worry that you don’t have a large (or any!) subscriber base or channel? Well, today’s guest is here to share that not having a presence, yet isn’t a problem and shouldn’t deter you from thinking about using ads in your business.Tom Breeze is a close personal friend of mine but also an expert when it comes to YouTube ads. He is the CEO of a YouTube ad agency and has made a name for himself with his unique model that absolutely blows me away. He joins me this week to share how his agency works, how his unique business model makes him stand out from competitors, and some advice for where to start if you’re thinking about using YouTube ads in your business.“A video is a super effective way of communicating. You need to make sure that the experience is relevant and compelling, they are the two most important things to think about.”- Tom BreezeIn This Episode:- Hear what I believe is one of the biggest problems that most agency-based businesses have and how Tom’s business solved that problem.- Tom describes what it is like to work on a CPA basis and why his clients are much more invested when working in this way.- Find out why you don’t need to worry if you don’t yet have a presence on YouTube.- We discuss how to advertise on YouTube in the most effective way possible.- Tom explains how he manages his time in blocks to incorporate balance and make sure he allocates the right amount of time to his family and business.- Find out exactly what you need to do to get up and running with using YouTube ads in your business.- We share how to know if you have a really strong video ad that can really help your business scale. And much more... Books mentioned:- Essentialism: The Disciplined Pursuit of Less by Greg McKeown: https://gregmckeown.com/books/essentialism/ Connect with Tom Breeze:- Website- BookConnect with Adam Lyons:- Website - LinkedIn- Facebook - Instagram- YouTube