2025 is a great time to start a podcast Thinking of starting a podcast in 2025? Worried the podcasting world is already too crowded? In this episode, we dive into the top reasons why launching a show now can be more advantageous than ever—even when it seems like “everyone” already has a podcast. From tapping into hyper-niche audiences to taking advantage of cutting-edge tech, you’ll learn why there’s plenty of space for fresh voices and unique ideas. Join us as we break down the key factors that make this an ideal moment to get behind the mic. Today’s Hosts: Todd Cochrane, MacKenzie Bennett and Mike Dell The Myth of Oversaturation How the boom in podcasting can actually work in your favor Why today’s listeners crave more specialized and personal content Hyper-Niche Advantages Finding and serving a very specific audience How drilling down on a topic can create a more loyal listener base Monetizing and collaborating within niche markets Continued Technological Improvements Lowering production costs and simpler editing tools High-quality mobile recording options Better distribution and analytics platforms making it easier to track success Growing Global Listenership Why podcasts are still expanding into international markets Potential for multi-language or cross-cultural shows Opportunities to reach new demographics that weren’t listening before Evolving Monetization Models Sponsorships, affiliate marketing, and subscription-based models Using membership sites or premium content to create sustainable income Why brands are doubling down on podcasts as a marketing channel Standing Out with Authenticity The power of genuine storytelling and human connection Differentiating factors: personality, format, and unique angles Cultivating an engaged community vs. chasing large numbers Low Barrier to Entry, High Creative Freedom Podcasting as a playground for testing ideas and formats Multi-platform promotion: How social media and video can amplify your message Simple steps to get started with minimal equipment and upfront costs