"Doing hard things not only makes other hard things easier, but actually has incredible benefits for longevity and resilience." - Jeff Krasno In this episode, I had the pleasure of chatting with Jeff Krasno, the co-founder and CEO of Commune, a masterclass platform for personal and societal well-being. Jeff's journey is a compelling testament to the transformative power of lifestyle changes, especially for those of us navigating the complexities of life beyond 40. Jeff's story is deeply personal and relatable. Four years ago, despite being a prominent figure in the wellness industry, he found himself struggling with borderline diabetes and significant weight issues. This wake-up call led him to embrace intermittent fasting, heat and cold therapy, and other wellness protocols. His commitment to these practices resulted in a remarkable transformation—he lost 60 pounds and reclaimed his health and vitality at age 50. In this episode, you'll discover a surprising ally for women over 40 - the concept of "good stress." Jeff explains how embracing challenges that echo our ancestral past can be a key to unlocking better health. You'll learn why pushing your comfort zone benefits not just your mind, but your body at the cellular level. The conversation explores simple, ancestrally-inspired habits that can transform your overall wellness, and how facing challenges head-on contributes to ageless vitality. Jeff offers valuable insights on how small, consistent changes in your routine can lead to significant improvements in your health journey. This discussion is particularly relevant for women looking to enhance their wellbeing after 40, providing practical strategies for reclaiming vitality and resilience. Jeff's dedication to his health journey is inspiring, and his practical advice on integrating these protocols into daily life is invaluable. He encourages us to start with small, manageable steps—whether it's getting outside for morning light to set our circadian rhythms or beginning with gentle squats and gradually increasing intensity. His approach is about creating sustainable habits that support overall well-being. Don't miss this episode if you're looking for actionable strategies to enhance your health and vitality. Jeff's insights are not only informative but also deeply motivating, offering a roadmap for anyone looking to reclaim their health and live a more vibrant life. Tune in to hear more about Jeff's journey and discover the tools and techniques that can help you thrive well beyond 40.   FULL show notes: https://www.jjvirgin.com/onecommune Shop Oura Rings: https://ouraring.com/ Theia Health Continuous Glucose Monitor: https://join.theiahealth.ai/c/jj Kooru Cold Plunge: https://www.koorucoldplunges.com/ and use code JJVIP500 for $500 off. Download my free Resistance Training Cheat Sheet: https://jjvirgin.com/resistance Sunlighten Sauna: https://get.sunlighten.com/JJVirgin use promo code JJVIRGIN when requesting pricing information for $600 off. Download my FREE Best Rest Sleep Cheat Sheet: https://jjvirgin.com/sleep Episode Sponsors:  Try Timeline: https://www.timelinenutrition.com/shop?rfsn=7082975.4b75243 Use code JJ10 for 10% off all products Go to qualialife.com/VIRGINWELLNESS to try Qualia risk free for up to 100 days and code VIRGINWELLNESS for an additional 15% off   Click here to get a FREE 30-day Guest Pass to a Commune Membership to watch both Jeff and JJ’s Commune Courses   Learn more about your ad choices. Visit megaphone.fm/adchoices