Here's what you need to know for today in the business of podcasting: Analysis Shows How Important Digital Audio Is Becoming For RetailersPepsi sat out the Super Bowl broadcast this year. That’s because it was everywhere else by Alyssa MeyersSports Podcasts Have Best Video Opportunity Survey Finds.The Creator Economy: Boom Not Bust by Ross Adams…as for the rest of the news: a new hub for the next generation of audio journalists in Canada has launched, Veritonic has launched the self-serve Brand Lift Pulse, Audiohook has announced partnership with Sounder to enable episode-level contextual targeting for podcast ads, and AdsWizz has announced the launch of synthetic voice ads on AudioGO.