This is a must-listen episode where Chris Walker joined Dave Gerhardt (Founder & CEO of Exit Five) on the B2B Marketing with Dave Gerhardt podcast. 

Key topics from this episode:

• Why being “early” in seeing how marketing is changing is often misunderstood as being wrong
• How to manage negativity on social media while staying focused on your goals
• Using podcasts, live events, and social media to gather actionable customer insights in real time
• Breaking down marketing into Strategy vs. Pipeline Creation for clarity and efficiency
• Why AI is an accelerant for creativity and execution, not a replacement for strategic thinking
• How smaller and more agile marketing teams are outperforming larger ones
• Calculating true marketing ROI by accounting for headcount, tools, and overall efficiency
• How senior marketing leaders can improve outcomes by staying hands-on and closer to the execution process