We talk with Jeremy Cai, CEO of Italic. We discuss what Italic is and how it is different than other DTC brands today.ITALICItalic offers subscription memberships with access to a thousand plus products at-cost - stepping away from mark-up retailing.Italic is moving less in a brand specific, single category product direction and more into a value driven lifestyle.Italic’s ‘secret’ lies in partnering with manufacturers instead of treating them as vendors.WHY IT WORKSThree primary reasons people purchase from Italic:ValueDesignEthics/SustainabilityItalic thrives by being able to sell to everyone - including those who buy specific brands - by having a wide range of categories to choose from. Italic appeals to the value conscious part of everyone’s shopping behavior.Investing in data, reporting, and understanding metrics early on in a start-up can be extremely beneficial by being able to be adaptable.  LINKSItalic’s membership signup waiting listJeremy’s first bootstrapped startup, “Not Pot”Crunchbase listing for Italic Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.