This episode of the PT Entrepreneur Podcast is a little different as I'm actually the one being interviewed! The great Jerry Durham had me on his show to talk about the state of physical therapy business back in 2020.

We dive into the potential within our profession, the critical need for business, sales, and marketing skills, my journey starting Athlete's Potential, and how we now help other PTs build successful practices through PT Biz. Jerry adds some awesome insights too, especially around creating world class patient experiences. We discuss the power of mentorship, accountability, and why entrepreneurship is key to moving PT forward.

🔑 Key Takeaways:

• The PT profession needs stronger business, sales, and marketing skills to thrive.
• Focus on creating an exceptional patient experience; it's a key differentiator.
• View yourself as a consultant for the human body, addressing movement, sleep, nutrition, and stress.
• Investing in your own business education and mentorship provides massive returns.
• Entrepreneurship, while challenging, is a powerful vehicle for positive change in PT.
• Start learning business skills (especially sales) early, even before you own a practice.
• True freedom comes when your business supports your life, not the other way around.

🧠 Pro Tip:

Don't wait until you're overwhelmed to learn business fundamentals. Start educating yourself on sales, marketing, and finance now, regardless of where you are in your career journey. Start earlier!

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