How should you go about selling the business that you worked so hard to build? What are the steps you must take to ensure that you are able to capture maximum value while exiting your business? We have John Warrillow for you today. John Warrillow is the founder of The Value Builder System™, and author of the bestselling books: Built to Sell: Creating a Business That Can Thrive Without You The Automatic Customer: Creating a Subscription Business in Any Industry The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. Warrillow is also the host of Built to Sell Radio, ranked by Forbes magazine as one of the world’s 10 best podcasts for business owners. Before founding The Value Builder System, John started and exited four companies, including one acquired by a public company. He lives with his family in Toronto. Get Warrillow's latest book, The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top: https://wealthwithoutbaystreet.com/theartofsellingyourbusiness IN THIS EPISODE, YOU WILL LEARN: 0:00 Introduction 1:20 The idea behind John’s new book 6:43 The freedom entrepreneurs experience when selling their companies 14:18 The message behind “Built To Sell” 27:39 The Value Builder software to valuate your company 37:00 Who John wants to be a hero to