In this episode, we take the highlights from a recent virtual event. We talk to Jay Hack, Donna Lopez, and Yarden Horwitz on computer vision, the gap and opportunity between beauty and other industries, when it comes to Ecommerce... We talk about identifying meaningful brand connection opportunities through analyzing social and user generated content... And we talk about how Google Trends data can predict rising product categories, changes in language around certain products, and what brands are hot, and which ones are not. (0:00) Introduction to the global cosmetics industry and eCommerce growth (0:33) Challenges and insights in beauty eCommerce (2:08) Jay Hack on computer vision for product recommendations (3:43) eCommerce sales: Beauty vs other categories (6:20) Collecting customer data for marketing decisions (9:16) Donna Lopez on authentic brand connections (12:03) Revitalizing a beauty brand's social media strategy (16:27) Leveraging UGC and customer insights (23:11) Analyzing customer language and trends with software (23:59) Utilizing Google search data for consumer insights (26:14) Trends and predictions in beauty categories (27:34) Benefits of trend data for product innovation (29:16) Applying consumer trend data across industries (30:57) Building high lifetime value relationships in beauty (31:27) Call to action and closing remarks