What does it mean to go “into the impossible”? For Professor of Cosmology Dr. Brian Keating, it’s all about shattering the limiting beliefs around what a human being is capable of. In his latest book, Into the Impossible: Think Like a Nobel Prize Winner, Dr. Keating explores this question through the lens of the pursuit of one of humanity’s highest achievements: The Nobel Prize. Today’s episode is a wide-ranging conversation that touches on everything from the scientific method and first principles thinking, to the motivations that drive people to pursue the highest level of achievement. [Original air date: 12-21-21].Find out more by ordering Dr. Keating’s book here: https://amzn.to/3p3AKeT SHOW NOTES: 00:00 | Introduction 01:13 | The Power of The Scientific Method 11:41 | What is Truth, and Why Does it Matter? 18:17 | The Scientific Method: Inductive vs. Deductive 29:31 | Brian’s Origin Story 39:11 | Losing the Nobel Prize 47:47 | What Drove Brian to Aim At a Nobel Prize 1:00:46 | Brian’s Quest Takes a Turn For The Worse 1:09:53 | Into the Impossible: Behind the Title 1:20:01 | Disproportionate Returns & The Curse of Knowledge 1:29:48 | The Key to Pursuing Something Grand 1:32:59 | Scientific Pursuit, Happiness, & Fulfillment 1:50:14 | The Epistemic Approach to Problem-SolvingCHECK OUT OUR SPONSORSShopify: Sign up for a $1/month trial period at https://impacttheory.co/shopifyITpodsept Range Rover: Explore the Range Rover Sport at https://impacttheory.co/rangeroverITpodsept Butcherbox: Go to https://impacttheory.co/butcherboxpodSept24  and use code IMPACT at checkout to earn a free protein in every box for a YEAR, plus an exclusive discount off on your first box.Navage: Get a cleaning kit as a FREE gift with your order, but only by going to https://impacttheory.co/navageITpodsept24 Netsuite: Download the CFO’s Guide to AI and Machine Learning for free at https://impacttheory.co/netsuiteITsept AG1: Get 5 free AG1 Travel Packs and a FREE 1 year supply of Vitamin D with your first purchase at https://www.drinkag1.com/impact Aura: Secure your digital life with proactive protection for your assets, identity, family, and tech – Go to https://aura.com/impact to start your free two-week trial.FOLLOW TOM:Instagram: https://www.instagram.com/tombilyeu/Tik Tok: https://www.tiktok.com/@tombilyeu?lang=enTwitter: https://twitter.com/tombilyeuYouTube: https://www.youtube.com/@TomBilyeuWhat's up, everybody? It's Tom Bilyeu here. If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu’s Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you.LISTEN AD FREE + BONUS EPISODES on APPLE PODCASTS: apple.co/impacttheory Learn more about your ad choices. Visit megaphone.fm/adchoices