Most people who end up on your website fall into one of two categories: 1. They are thinking about buying or selling but aren’t ready yet; OR 1. They have an immediate need to solve a problem you can help solve. You want to speak to both types of people on your website and offer each something they want, something of value to them in exchange for getting something of value for you–their name and email. Learn how on today’s episode of The Agent Grad School podcast.