Roundtable with Top Ghanaian Food entrepreneurs: Navigating Ghana's FoodTech Revolution
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Meet Alex Darko & Margaret Debrah – pioneers in food tech in Ghana. Alex’s Menufinder Africa curates premium delivery from handpicked restaurants, whilst Margaret’s Eato Network connects African food entrepreneurs globally.
Content creation is key in today's digital age! With Gen Z consuming content on social media, the importance of visually appealing food content has never been greater.
In this episode, we explore things like:
- Why do some food brands struggle in new markets? Both Alex & Margaret emphasise understanding local taste profiles and not just copying a successful foreign model.
- Tech innovation is driving the future. From personalized app experiences to utilising AI for order recommendations, the tech possibilities are endless!
- Pivoting - Both Alex and Margaret have adapted their business models based on market needs and consumer behaviour. Flexibility is vital in a dynamic industry.
- Collaboration over competition. Partnering with local food businesses in Ghana and Accra African cuisine's and understanding the market can be the key to sustainable growth.
- Content creation - They discuss the critical role of content creation in the food industry and how technology is reshaping the dining experience for African consumers.
Additionally, they explore the challenges and opportunities for African food businesses and share valuable advice for aspiring food entrepreneurs preparing to enter the market in Ghana and across the African Continent.
These industry leaders tackle the future of African cuisine and share a deeper understanding of how they're driving change in the food tech industry.
Enjoy the episode 🙂
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TIMESTAMPS
00:00 Alex and Margaret introduction
05:40 Pivoting Back to Content Focus
06:28 Collaborative Content and African Food Delivery Expansion
10:17 Content Creation Enhances Curated Experiences
15:20 Understanding Ghana's Food Culture
17:57 African Consumer Profile Insights
21:49 Cooking Independence Across Cultures
23:37 Enhancing Eato Network Personalisation with Eto Premium
27:59 Elevating African Cuisine Globally
31:43 Eato Network's tech's Revenue and Profit Model
32:33 Scalable Business Model Challenges
37:57 Collaboration and International Investment
40:17 Understanding Market Dynamics in Business
42:14 Passion-Fuelled Restaurant Experience in Accra
47:31 Ghana Food Industry Insights from Alex and Margaret
WATCH / LISTEN TO OUR PREVIOUS INTERVIEW WITH ALEX DARKO FROM MENUFINDER AFRICA
YouTube: https://youtu.be/NnqpgGxTAXg?feature=shared
Audio: https://www.boomplay.com/episode/4589266
ABOUT MARGARET:
Margaret Deborah is an innovative entrepreneur who initially ventured into the realm of meal kits, focusing on pre-measured, pre-packed ingredients aimed at diaspora communities in major cities like London and New York. Despite having a solid foundation in content creation, Margaret faced challenges in capitalising the venture, given the substantial operational costs and the need for a robust marketing strategy. Recognising the resource constraints, she made the strategic decision to pivot back to her core strength—content creation—where the Eato Network experienced significant success.
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ABOUT ALEX:
Alex Darko is the driving force behind Menufinder Africa, a food delivery platform in Accra dedicated to offering high-quality food from handpicked restaurants across the continent. Menufinder Africa sets itself apart by focusing on premium options and a superior delivery experience. Alex emphasises that the restaurants featured are carefully curated to ensure that customers receive top-tier meals. The delivery personnel are also trained to deliver a premium experience, reinforcing Menufinder Africa's commitment to quality. With a vision to become the leading food delivery service in Africa, Alex's approach integrates technology and data to continually improve and personalise customer experiences, aiming to make fine dining accessible, even at home.
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🎙 ABOUT THE PODCAST
The Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.
Learn more: www.thesoundofaccra.com
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📄SHOW NOTES & TRANSCRIPT
Visit: https://thesoundofaccra.com/ for show notes from all episodes from season 6 and transcripts
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