In this HRchat, we look at the why and how of improving the data literacy skills of the HR department. Our guest this time is Matthew Hamilton, Head of HR Strategy and People Analytics at Protective Life. As part of their mission to upskill their workforce, Protective Life has contracted AIHR to upskill their HR professionals with analytical and data skills and help foster a data-driven culture.Interview questions include:Why is it important for HR to have data-driven and analytical skills? Would you say data analysis skills are more important than HR knowledge?So you joined Protective Life to help them build data-driven capabilities in their HR dept. How did you implement the so-called 4 pillars of a data-driven culture?Can you give examples of how People Analytics can help or enhance HR?This podcast episode is supported by the Academy to Innovate HR: HR Analytics and Digital HR Certifications for corporate HR professionals. Learn more about the self-paced online training courses, taught by the world's leading experts.We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.   Support the showFeature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here. Follow us on LinkedIn Subscribe to our newsletter Check out our in-person events