A lot of us are easily distracted today. Some people say we lack the attention span of a goldfish which is estimated at around 3 seconds. But when it comes to marketing being distracted, hopping around, constantly changing your mind is a clear path to underperformance. Trying a bunch of things in the hopes that something sticks are what we call random acts of marketing, a phrase we created years ago to describe what we see frequently when working with companies struggling to hit their revenue goals. When we call it out, many of our prospects have said, Yes, that sounds like us.

What we’ll cover in the show –

• What’s causing you to bounce from tactic to tactic
• Why random acts of marketing will never work
• The difference between random and well thought out marketing
• Why data can be your north star
• How to fill in the skills gap that might be causing you to do random acts of marketing