This is part 2 of my conversation with Stephen Shapiro - If you haven’t listened to Part 1 in Ep 4, I encourage you to do so. But if you a happen to feel like a rebel today, by all means, keep listening. I’m thrilled to have Stephen on my podcast.   In this episode, he talks about tips and tactics on engaging audience from different backgrounds and interests. Why visceral reaction is the key in engaging audience of any kind. Contrary to popular belief, Visceral reactions do not happen in intellectual conversation. Stephen breaks the statement down further to logos, ethos and pathos.    I also asked Stephen, "How many of the questions today overlap with those from editors, reporters. What do you wish people would ask you?”    Stephen will fill you in on his next and upcoming book on the topic of performance paradox. Then on a related subject, how do you get out of your own way?    Tune in, join me in this amazing journey with my heroes.