Scroll CEO Tony Haile talks with Recode's Peter Kafka about his company's not-yet-launched product that will let news consumers pay once for a clean, ad-free experience across multiple news outlets and across all platforms. Haile says Scroll, which has taken funding from companies like News Corp, Axel Springer and the New York Times Company, is trying to solve the media business model for the vast majority of casual visitors who don't currently pay for content. Previously the CEO of Chartbeat and still an adviser to that company, he discusses why he left and explains why it still makes sense for media professionals to monitor real-time data about who’s consuming their work. Haile also talks about leading polar expeditions in his 20s and how he faked his way through his first year of business meetings with media companies.

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