$50 Million and Counting .... With Ed O'Keefe



1:28 - A brief overview of Ed’s journey to entrepreneurial success
4:26 - On becoming an entrepreneur
7:41 - Taking advantage of emerging opportunities
8:23 - How Ed built a $50 M dollar business
9:12 - “Your job is create an offer which is really a sale process that either has such a great conversion rate or such a great average ticket… “
10:36 - It all comes down to mathematics
14:22 - How Ed’s getting 230 - 240 ROI
15:20 - Brief Case study - targeting higher end buyers by developing a system and restructuring price offer
17:58 - An example of a recurring income model
20:50 - Repositioning your product by adding values
23:57 - Giving away value in a leveraged format
28:00 - Building authority through content marketing
30:27 - How does an entrepreneur  build a successful business?
31:21 - Most common challenges in getting started with business and overcoming them
34:01 - Ed’s book, “The Art of Time Collapsing: How to get What You Want Much Faster Than You Ever Thought”
38:19 - Learning and summary

Resources mentioned:

www.edokeefeshow.com
www.inspiredwear.com