Teodora Petkova talks with Jason Barnard about weaving the web of people, content & data. Teodora Petkova is a philologist fascinated by the metamorphoses of text on the Web. She is very much in love with the Semantic Web and today she joins Jason Barnard to share the transformation of our networked physical lives to the world of cyberia. This is an episode full of fascinating resources! She starts with how the web was semantic from the beginning (referring to the book by the world wide web creator himself, Tim Berners), she also shares amazing insights into the concepts of giant global graph, cyberia and building readership (and provides references well worth reading - see below). She has an amazing way of explaining the incredible interconnectivity of the web and the people who use it… and the correct way for marketers to communicate with their audience, how different actors can collaborate for a well-packaged digital strategy, and MUCH more. Some links from the show :) Here I have listed some of the media experiences (re: building readership vs. "creating content") - https://searchnewscentral.com/blog/2019/06/28/being-content-writer-in-age-of-semantic-technologies/ 2. This is Tim Berners-Lee's book: https://www.w3.org/People/Berners-Lee/Weaving/ 3. The concept of a Giant Global Graph (re; what the Web has to do with content and people :)) is here: https://en.wikipedia.org/wiki/Giant_Global_Graph What you’ll learn from Teodora Petkova 00:00 Teodora Petkova and Jason Barnard01:09 Teodora Petkova's knowledge panel05:48 Weaving the Web of People, Content & Data06:31 The web semantic from the beginning07:41 The web of people: Adapting from counterculture to cyberculture10:14 The web is not a giant marketing medium12:29 Stop pasting billboards on the web and start building long term relationships14:54 The irony in marketing: Communicating in a way we don’t want to be communicated with17:34 What does Teodora mean when she says we live in our own bubbles? 21:20 How can we communicate correctly? 27:55 What is the giant global graph built of?29:50 The connectivity of the web is overwhelming. Where to start?34:34 Building readership: Creating content to create experiences38:17 How can someone use semantic data?40:57 How can we create a machine and user rich experience using structured data? Helpful Resources About Weaving the Web of People, Content & Data PhD Thesis: Digital Marketing Communications – Aspects of ContentFrom Odes to Nodes [Book Excerpt] This episode was recorded live on video July 13th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>