A revenue generation system isn’t just about new leads, new sales opportunities, and new customers. It’s about finding revenue wherever it is available and in most companies that includes the current customer base. However, in many businesses, these opportunities are overlooked or under-prioritized. But when you apply a systems approach to revenue you include customer service in the conversation, you build tactics to keep communication and opportunity development going with current customers and you actively market cross-sell, up-sell and ongoing services to the people who already like working with you and your teams. Once installed you can improve retention and drive a significant amount of revenue to help you hit your goals more consistently.

In this show, we’ll cover

• How to include customer service in weekly revenue team meetings


• How to build programs that help you gain a larger share of wallet from current customers


• How to project revenue from current customers


• How to get your customer service reps to start looking for revenue opportunities


• How to arm them with the tools they need to create a great experience for your customers while continuing to look for new revenue opportunities.