Design and Emotion"We play with your mind."Download and ListenHow can a rock help you sell? Casey Carlson is an expert on how what we see makes us feel. He's an expert in industrial design at 3M with more than 30 years of experience. He'll tell you how the form and feel of a smooth lake-side rock is enticing consumers to pick up one of 3M's products. Come listen to Casey and you'll never look at a Corvette the same way again!Casey speaks at 9:30 A.M. on November 3, 2005 at the MN-AMA Fall Conference.Click here to stream podcast if you can't download it.