What Kånken teaches up about storytelling and word of mouth marketing
Over 5,937 fresh reviews for a backpack available since 1978, a sustainability story, and considerable word of mouth marketing make the FJÄLLRÄVEN story compelling and a great case study to share. The press room is well maintained and creates a great showcase to be visited for your own press room, but what I liked most of all was the A4 folded leaflet which includes the backstory of this Swedish company; which set out to solve the problem of back pain which inflicted 80% of Swedes in the 1970's.
This episode is a nice case study in storification, and the Opportunity, But, Therefore structure for building a corporate narrative.
Listen to the full episode here.
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