I am really excited to have Mary Honan back on the show with us this week. Welcome once again to Mary Honan, founder of For Marketing Matters LLC. Mary brings her experience at the corporate level and focuses it for the small business owner. The basis on any marketing success is to get laser-focused on who your ideal client.This week she will be talking about the 4 C's critical to your offers for clients and potential clients to increase your conversion rate dramatically!This show is broadcast live on Wednesday's at 11AM PT on K4HD - Hollywood Talk Radio (www.k4hd.com ) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/)