Are you not getting the results you want on Instagram?In this episode, Travis interviews the social media + marketing expert: Theresa Depasquale, they dive deep into ​​Instagram’s algorithm, how to create engaging reels, how to improve your creative content as your business grows and so much more. Theresa is the founder and CEO of Capture Social Media Group, a company that provides one-on-one consulting and management for national companies and industry-leading experts to help them successfully build their brands online and grow their reach and credibility. She is passionate about working with heart-centered entrepreneurs and companies to help them skyrocket their brand and attract more clients.Key Highlights:  [00:01 - 03:20] Instagram EngagementBeat the algorithm by making better engaging content [03:21 - 13:38] Crush It with Instagram ReelsGraphics are not dead on the platformGetting clear on who your ideal audience isUnderstanding your identity on Instagram: Expert or content creator?The importance of being authentic and doing what you're comfortable with Why Gary Vee’s advice on post frequency is not 100% accurate [13:38 -17:01] The 9 Types of Instagram Engagement The Difference between active and passive engagement and other Instagram metricsDesign your content thinking about the 9 types of engagement [17:10 - 21:46] Social Media Omnipresence Get started on just one platform and grow as your team growsTheresa shares how to repurpose Instagram content into Facebook, TikTok and other platforms  Tweetable Quotes: “ Determine if you want to be an expert brand and leverage your Instagram for your business or if you want to be a content creator.” - Theresa Depasquale“ If you’re someone that can put out good content twice a week, focus on crushing that content twice a week.” - Theresa DepasqualeDownload the Free Instagram Growth Guide Here and start growing your instagram engagement within hours! Connect with Theresa:InstagramLinkedIn Follow Capture Social Media Club on instagram: @yoursocialbutterfly_Visit her website: www.CaptureSocialGroup.com Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices